Privacy Policy for Shift Digital, a Cheshire East Council website

Cheshire East Council is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to the Shift Digital Web site and governs data collection and usage. By using the Shift Digital website, you consent to the data practices described in this statement.

Collection of your Personal Information

Cheshire East Council collects personally identifiable information, such as your e-mail address, name, home or work address or telephone number. Cheshire East Council also collects anonymous demographic information, which is not unique to you, such as your post code, age, gender, preferences, interests and favourites.

There is also information about your computer hardware and software that is automatically collected by Cheshire East Council. This information can include: your IP address, browser type, domain names, access times and referring Web site addresses. This information is used by Cheshire East Council for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Shift Digital site.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through Shift Digital public messages and comments, this information may be collected and used by others. Note: Cheshire East Council does not read any of your private online communications.

Cheshire East Council encourages you to review the privacy statements of Web sites you choose to link to from Cheshire East Council and Shift Digital so that you can understand how those Web sites collect, use and share your information. Cheshire East Council is not responsible for the privacy statements or other content on Web sites outside of the Cheshire East Council and Cheshire East Council family of Web sites.

Use of your Personal Information

Cheshire East Council collects and uses your personal information to operate the Shift Digital Web site and deliver the services you have requested. Cheshire East Council also uses your personally identifiable information to inform you of other products or services available from Cheshire East Council and its affiliates. Cheshire East Council may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

Cheshire East Council does not sell, rent or lease its customer lists to third parties. Cheshire East Council may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. In addition, Cheshire East Council may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Cheshire East Council, and they are required to maintain the confidentiality of your information.

Cheshire East Council does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

Cheshire East Council keeps track of the Web sites and pages our customers visit within Cheshire East Council, in order to determine what Cheshire East Council services are the most popular. This data is used to deliver customised content and advertising within Cheshire East Council to customers whose behaviour indicates that they are interested in a particular subject area.

Cheshire East Council Web sites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Cheshire East Council or the site; (b) protect and defend the rights or property of Cheshire East Council; and, (c) act under exigent circumstances to protect the personal safety of users of Cheshire East Council, or the public.


This website ( uses Facebook tracking technology called Facebook pixel. As such, if you are logged on to Facebook while using these websites, Facebook will be able to identify that you have visited this site. We may collect or receive information from Facebook to provide measurement services and target ads.

Control Facebook’s use of cookies to show you ads

You can control how Facebook use data to show you ads by using the tools described on the Facebook Cookies and Other Storage Technologies page.

Opt-out of the collection and use of information for ad targeting

You can opt-out of the collection and use of information for ad targeting by visiting websites such as and .

Use of Cookies

The Shift Digital Web site use “cookies” to help you personalise your online experience. A cookie is a text file that is placed on your hard disk by a Website via your web browser. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

For more information please refer to our Cookies page on the Cheshire East website.

Security of your Personal Information

Cheshire East Council secures your personal information from unauthorised access, use or disclosure. Cheshire East Council secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorised access, use or disclosure. When personal information (such as a credit card number) is transmitted to other Web sites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

The National Fraud Initiative

Cheshire East Borough Council takes part in the National Fraud Initiative as required by law. Our National Fraud Initiative page explains how this affects your personal information.

Changes to this Statement

Cheshire East Council will occasionally update this Statement of Privacy to reflect company and customer feedback. Cheshire East Council encourages you to periodically review this Statement to be informed of how Cheshire East Council is protecting your information.

Collection of your personal information

All local authorities are to improve the health of the population we serve. To help with this, we use data and information from a range of sources (such as the Office for National Statistics births and deaths data and hospital episode statistics, hospitals) to understand more about the nature and causes of disease and ill-health and the health and care needs in the area. Patients have the right to object to their data being shared.

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